Hardy Let the Game Begin

If you think you know about Hardy, perhaps it’s time to think again.

	“It’s great gear but you’re living in the past.”		The past is important to us only because it handed down standards of quality and precision that we’re committed to upholding. We’re not resting on accolades bestowed before any of us were born.

	“Okay. Quality and precision perhaps, but design from another age.” The future age, we agree. You couldn’t be more wrong to see Hardy as rooted in a time warp. We’ve never had a team of angling brains assembled at Hardy to match what we’ve got now. There isn’t a single item on our list that isn’t considered, checked, criticised and absolutely caned on field trials by some of the best anglers in the business. We have a range that we are hugely proud of. Design, innovation and quality that you won’t find bettered anywhere in the world.

	“But aren’t we talking privilege? I see Hardy as kit for a classic salmon river or an exclusive beat of chalk stream.”		No. Ditch the crusty old colonel bit, please. Chris Ogborne is hammering his Gem in the surf for bass, Chris Tarrant is chasing Alaskan Salmon with his Origin double hander and John Bailey is using a Sirrus for nymph-caught Barbel. And as part of the Ospreys team, Howard Croston is winning hard fought fly-fishing competitions with his Swift. Hardy is so relevant to the modern day angling scene that once you’ve used it, you’ll never go back to another brand.

	“I’d love to, but what about the cost?” Sure you could spend less, but if you think how time on the water is precious to you, then great gear enhances every second of the experience. And this is great gear. When you are poised on that ‘yeeees’ moment, the essential factor is that your kit is up to any challenge. Anyway, it’s all guaranteed for life because we expect it to last that long and longer, so you should see it as money well spent.

	“But isn’t it stuff my dad would have used?”		Come on, if your dad had laid his hands on this gear he would have thought he’d died and gone to fishing tackle heaven. This is gear you want today and your kids will be wanting tomorrow. But what we’d really like to say to you is that we haven’t thrown the baby out with the bathwater. There is a definite sea change here at Hardy where we have assembled a largely new team with strikingly advanced ideas built upon worldwide experience. Though you’ll benefit from the most advanced fishing technology in the world, which is great, what you won’t find is any ditching of the traditional Hardy values of service, integrity and utter belief in the supreme quality of the product. We’re excited here at Hardy because we feel we’re at the start of yet another new adventure in the company’s long and distinguished history. Get yourself on board, it’s going to be a thrilling journey.